In order to take the lead in offering the best value for US to India calling, Bharti Airtel, Asia's leading integrated telecom services provider, on Thursday launched the never before calling rate of 1 cent a minute on its online calling card service airtelcallhome. com, with the name of IndiaOne offer.

Airtel believes that its latest move will enable NRIs in US to call friends and family back in India at the most competitive rates in the market. Through this offer, the company is looking at delivering unmatched value to the 3 million strong NRI population in the US.

Further the company claims that, newly introduced tariff at 1 Cent per minute is a compelling customer proposition and in line with Airtel's commitment to make calling to India more affordable.

Apart from launching IndiaOne plan, the company has also introduced a host of exciting new features for the US consumers including auto recharge, free SMS from the web and audio conferencing facilities.

The interested Subscribers can buy the online calling card for US$ 10 by logging onto the website airtelcallhome. com or through phone by calling toll free 1-877-247-5150 from the US.