McDonald's turns to chick breasts to shore up its sales
Melbourne, Nov 14: The world’s largest chain of fast-food restaurants, McDonald's has decided to overhaul its menu after seeing that the sale of beef was declining and the demand of low-fat chicken breasts was increasing.
The move has come after citing the increasingly shifting of tastes toward lower-fat white meat.
McDonald's Australia chief operating officer Catriona Noble said that the chain has been heavily reliant on its beef burgers, but now it hopes to achieve a goal of up to 6 percent from the earlier 3 per cent of the total chicken market.
"With general consumption in the marketplace, chicken has now overtaken beef, " News.com.au quoted Noble, as saying.
She said that the consumer insight that had driven the decision to expand the menu was a simple one.
"Basically, it is just a huge gap in our menu. Premium chicken -- whole breast fillets -- is what customers want and we don't have it,” she said. (ANI)
