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Nokia to almost pull out of Japan

HARESH SHETH 28 November 2008

TOKYO, Nov. 28 - Finnish phone maker Nokia, facing a tough market in Japan, will pull out of that country except to market its high-end Vertu, Forbes reported Thursday.

Nokia's Vertu phones, which cost up to $10,000, are handcrafted and feature precious metals, the financial magazine reported.

"There is definitely a market in Japan for Vertu," analyst Carolina Milanesi at Gartner Research was quoted as saying. She also approved of Nokia's decision, given the weak market share for its other phones.

The Forbes report said Nokia has only about 1 percent in Japan's mature market, which is dominated by local makers and network operators. Compounding Nokia's problems is that Japan is now in a recession. (UPI)

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